I’m Edward Campbell — a digital marketing leader with 8+ years building multi-channel strategies that elevate brand presence and drive high-quality lead generation across law, finance, and real estate.
Edward Campbell
New York, NY
Brands & partners worked with
01 — About
I build multi-channel marketing programs that elevate brand presence and convert high-intent audiences into measurable business outcomes.
Over the past 8+ years I’ve led digital growth for organizations including TED Conferences, Veris Residential, and Cadillac House — bringing together paid media, content, analytics, and brand partnerships for elite audiences in law, finance, and real estate.
My work spans brand evolution and messaging, experiential activations with partners like Google, Lexus, and Hilton, and performance campaigns that consistently lower CPL while lifting qualified conversion. I move fluently between the strategic narrative and the spreadsheet, the keynote stage and the campaign dashboard.
Brand Strategy
Growth Marketing
Experiential
Performance Media
02 — Experience
Recent
Veris Residential
Brand & Digital Marketing Lead
Rebranded and launched “Veris Residential” with elevated positioning — “Homes with Purpose” — and led B2B/B2C performance campaigns across Meta, Google, and LinkedIn targeting C-suite, legal, and finance audiences.
Multi-year
TED Conferences
Marketing & Partnerships
Curated immersive brand experiences for TED partners including Google, Lexus, Hilton, and Novo Nordisk. Strategized branded content across digital and live activations spanning TED2022, Steelcase, and NY Fashion Week.
Selected work
Cadillac House
Experiential & Brand Activations
Designed and produced flagship brand activations connecting Cadillac to culture, design, and thought leadership through TED partnerships and on-site programming.
03 — Impact
Outcomes pulled directly from campaign and brand work — engagement, conversion, reach, and efficiency across premium B2B and B2C audiences.
Stakeholder engagement
Lift driven by Veris Residential rebrand, elevated positioning, and tenant experience storytelling.
Qualified conversion
Increase in qualified prospect conversion across multi-property rollouts.
Impressions
Earned across Cadillac House activations and TED brand partnership content.
Partner engagement
Across TED partner activations including Google, Lexus, Hilton, and Novo Nordisk.
Cost per lead
Reduction through paid social and Google Ads optimization for high-intent C-suite, legal, and finance segments.
Website traffic
Uplift on Veris Residential web properties through performance campaign refinement.
04 — Capabilities
A full-stack marketing toolkit — from brand strategy and storytelling to performance media and analytics.
Certifications
Brand & Strategy
Growth & Performance
Content & Experiential
Data & Operations
Platforms & tools
05 — Selected work
Compact case studies pulled from real campaigns, partnerships, and brand programs.
Led the rebrand and launch of Veris Residential with elevated positioning, brand voice, and creative direction across newsletters, tenant experience campaigns, and multi-property rollouts.
Result
+40% engagement · +25% qualified conversion
Curated immersive brand experiences and live activations connecting partners like Google, Lexus, Hilton, and Steelcase to TED audiences across TED2022 and NY Fashion Week.
Result
+30% partner engagement
Built and optimized Meta, Google, and LinkedIn campaigns targeting C-suite, legal, and finance segments — paired with refined landing pages and CTA strategy.
Result
−18% CPL · +20% website traffic
Developed video, blog, and social formats with TED + Lexus and TED + Hilton — collaborating with thinkers like Adam Grant and Debbie Millman on empathy, innovation, and the future of work.
Result
Premium audience affinity
Designed a Walk/Run partnership program connecting brand storytelling to community impact and resident engagement.
Result
Community + brand lift
Owned the monthly editorial program — June, July, and August newsletters, plus organic social content calendars supporting brand and leasing objectives.
Result
Consistent premium voice
06 — Contact
Open to senior marketing roles, consulting engagements, and brand partnership conversations. I respond within a couple of business days.
© 2026 Edward Campbell. All rights reserved.
Strategic Digital Marketing Leader · New York, NY